The concept of carbon footprint helps demonstrate the environmental impact of actions of people and companies and bring awareness as well as search for alternatives for recovering devastated areas. In Paraty the process is coordinated by the Arts and Sciences Research and Studies Lab(Lepac), with the University of Campinas (Unicamp).
The measurement of compensated carbon offers an estimate of the area being destroyed and educate people on the how to empower the recovery process. He explains that choice of species is made taking into consideration the types that grow faster in order to restrain the fires.
In Virada Digital's case, the calculated impact took into consideration the amount of people and the kind of commuting used so they could get there. Therefore, 64 trees were planted to erase our carbon footprint.